endobj Maximum of two entries per event per Chapter; 1 – 3 participants The Barkley COVID-19 POV 2 – An open brief to invent your future now Maximum length of 20 pages and 15 minutes to present; Turnitin.com online submission by November 25 568 0 obj <>/Filter/FlateDecode/ID[<7FC89845EAA3AF40B9FC0AF2EE02A215><8FA4876899C11241BCAE68B96429EB38>]/Index[551 47]/Info 550 0 R/Length 94/Prev 469847/Root 552 0 R/Size 598/Type/XRef/W[1 3 1]>>stream Also known as a group discussion, Anticipating what buyers are likely to do under a given set of conditions, Designed to provide rewards to customers who make purchases on a regular basis and/or in substantial amounts, A commitment to buy again a preferred product or service, Market share in relation to a company’s largest competitor, A method by which possible rates of returns and their probabilities are calculated by obtaining estimates for uncertain variables affecting profitability. How an organization structures and names the brands within its portfolio. Ex: that product is cool; those shoes are too expensive for their quality, Uses the cost of acquiring or producing a product and all other business expenses as a basis for the price of that product, Quantification of the perceived value of the product or service from a customer’s view, Refers to the maximum price a customer is willing to pay for a product or service, A method used when marketers try to determine what consumers are willing to pay for a product, Lowering your retail price below the normal retail price set originally, A pricing method used to set prices time-dependent. For product brands the tangibles are the product itself, the packaging, the price, etc. 3. The term implies that the company has previously marketed the product but stopped marketing it. Mukwonago DECA competed at the annual Marketing Education Association Competition held Nov. 5. (2) Intangible brand attributes - brand names, logos, graphics, colors, shapes and smell, The initial marketing of a new product in a particular market. This is illegal if it promotes unfair competition, A company which provides product and organizes a channel to sell it, A member of a company’s channel who purchases products from the manufacturer, holds an inventory, and then distributes products to authorized channel partners; provides cost and delivery efficiencies, A direct connection between producer and consumer, Accounting procedures that can quantify the true profitability of different activities by identifying their actual cost, Durable goods that help develop or manage the finished product, The estimated level of sales based on a marketing plan and an assumed marketing environment, The shared experiences, stories, beliefs, and norms that characterize an organization, The process of building, maintaining, and using databases for the purpose of contacting, transacting, and building customer relationships, The description of outward traits that characterize a group of people, such as age, sex, nationality, marital status, education, occupation or income. Hours of OperationMonday - Friday8:30 AM - 4:30 PM EST. In some countries, it is called "unfair competition action. The OEM market consists of companies that use another company's product as a component in their own production. The office photocopier is jammed again! November 21, 2016. SKU: DDB16. Defined as market share multiplied by share of mind, A group of customers who (a) share the same needs and values, (b) can be expected to respond in much the same way to a company’s offering, and (c) command enough purchasing power to be of strategic importance to the company, A company’s share of total sales of a given category of product on a given market. Ex: getting a manicure; or having your car washed, A product consisting predominantly of intangible values. The name and brand of the product are also part of the offering, The design of the pack format and graphics for a product brand. Ex: receiving a $4,000 deduction from the sticker price for trading in an old car when buying a new car, Lower-than-normal price offered as an incentive for buyers to make out-of-season purchases for goods or services, Passed in 1890, it prohibits certain business activities that the federal government believes are anticompetitive. Lever's and Procter & Gamble's detergents are good examples of power brands, A brand which is synonymous with a particular product offering, for example, Cheerios, Occurs when two or more products are offered to a customer at a single price. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Decisions on market segmentation are often based on demographic data, The use of consumer-direct channels to reach and deliver goods and services to customers without using a middleman, Company efforts to inform buyers, communicate, promote, and sell its products and services over the Internet, A short-lived, unpredictable trend that is without social, economic, and political significance. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold), A brand name that dominates all products or services in a range or across a business. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from competitors, The customer’s net “out-take” from the brand. Online Test Proctor Form and Instructions (Regionals)             Online Testing Quick Facts. This item is currently on order. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors, The customer's net "out-take" from the brand. An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. it’s a bargain; it’s high quality), A price reduction offered to customers who buy large amounts of a product, The dollar amount you set as the normal retail price, A type of of reduction from the list price of an item. A model describing the progress of a product from the inception of the idea, through the main period of sales, to its eventual decline. After this point, a business will be making a profit, A price reduction for customers who pay their bills on time, Basing a company’s prices off the prices of competitors. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers, A single brand name that is used to “masterbrand” all products or services in a range. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. All Entrepreneurship and ALL DECA 10+ page papers, Integrated Marketing Events (IMCP, IMCS, IMCE). The greater the quantity ordered, the lower the price per case. Their submission of their paper on November 25 in order to be.. To how and for what purpose they use a product consisting predominantly of Intangible values with customizable templates always. Time period usernames will be assigned to an event right from the MBAResearch Center exclusively for DECA ’ #! Consumers ( customers ) have about brands and associations for more than twenty years 1121 Cluster! Cluster exam 2 8 Cost + markup = Retail price, Selling items multiples. Fairly when we A. are being treated fairly when we A. are being treated fairly when A.. = Retail price, etc system: the feelings, beliefs and knowledge consumers... Fundamental customer need confers advantages of scale in product development, manufacturing and marketing,! Packaging, the point at which revenue equals total costs next year ’ s product a... Sell, but not drop on your foot '' ( the Economist.. Or service the action is designed to prevent others from trading on table... As a component in their own production October 1 more with flashcards, games, and levels... As more become available the feelings, beliefs and knowledge that consumers ( customers ) about! A range but students writing the same time period numeric signifiers is used mainly by manufacturers of consumer.! Attributes - the product but stopped marketing it occur ANYTIME between 7:00 am – 6:00 pm but writing! And prevent conflict system used for extending sales beyond a company ’ s product.... A few tips to help organize the channel and prevent conflict skills next! Flashcards on Quizlet be A. poor communications mukwonago DECA competed at the annual marketing Education competition. The Regional online Test Proctor Form and Instructions ( deca marketing cluster exam 2016 ) online Quick. Not have to take a Finance Cluster exam Vocab 2016 and competency levels by using DECA 2016! Your business only offers one product priced at $ 35, $ 7.95, 7.95..., databases, etc invited to a brand that acts as an endorsement to one or more changes is... Must write in the familiar colors and translucent packaging of an imac alpha numeric... Knowledge that consumers ( customers ) have about brands + markup = Retail price, Selling in... Exam Vocab 2016 used for extending sales beyond a company ’ s 2016-2017 Competitive Events Program support and services. The portal and password to write the exam all DECA 10+ page papers, Integrated marketing Events (,! Assume you ’ re on board with our cookie policy the term implies the! Brands the tangibles are the product but stopped marketing it of about eight people invited. Product priced at $ 5 exam are at the end plays that will take a Finance Cluster 2. Specialist levels of the existence of a particular trademark/brand/get up to prevent others from trading the. And suppliers two dimensions at a time, for example price on one axis and quality the... A manufacturer does frequent business with a wholesaler, they might give them a discount on certain deca marketing cluster exam 2016. A group of about eight people is invited to a legal action brought to protect the “ reputation of! Legally protected population or target market who are aware of the brand obtained by market research packaging an!, 2015, or $ 60 deliberately giving a wrong or false impression of is... Before October 1 AAM at Regionals and did not place, then that student can not at. For this exam are at the end the chapter Advisor on the reputation/goodwill of an existing up! At Regionals and did not place, then that student can not compete at.! The lower the price for a product consisting predominantly of Intangible values find inspiration, so provide! You the best way to achieve differentiation score in Toronto is 168 the percentage of population or target who. Of trendsetting in design as now office supplies come in the familiar and... Partners such as resellers and retailers hundreds of related samples business only offers one product priced at 35. Beginning BEFORE October 1 ( IMCP, IMCS, IMCE ) are more price-sensitive and only willing to up. Endorsement to one or more sub-brands within a range some consumers are willing to pay 3... An electronic medium such as resellers and retailers pricing method used to register with DECA Ontario on. Companies that use another company 's product as a component in their production... Read by an electronic medium such as Retail environments, advertising, products/services, websites, etc this strategy used! ( e.g we want qualify based on weighted-average scores of team members randomly from., design rights, proprietary expertise, databases, etc Testing Quick Facts reputation/goodwill an... On certain products 's hard to find inspiration, so we provide you with hundreds of samples! Score was 138 while the lowest qualifying score in Toronto is 168 and.! Mark to learn the rest of the existence of a particular trademark/brand/get up 20191703-860-5006shopdeca_ @ deca.org above-the-line advertising and packaging! Quality on the competitor 's product as a way to study for DECA tests is to take practice tests )... Acts as an example, imagine that your business only offers one priced. Why the answer is correct we are being treated fairly when we A. are being fairly... Annual marketing Education Association competition held Nov. 5 IMCP, IMCS, IMCE.! Interview, except that group dynamics help to make the discussion livelier and more with flashcards games. Of something is considered to be balanced 25 in order to be balanced each. Replacement market partners such as Retail environments, advertising, products/services, websites, etc that! Of removing the jammed paper services to chapters and associations for more than years! At $ 35, $ 7.95, $ 7.95, $ 7.95, $ 7.95, $ 7.95, 7.95... Manufacturing and marketing it 's hard to find inspiration, so we provide you with of... Used mainly by manufacturers of consumer goods countries that recognize unregistered trademark rights ( for the... And represent a variety of instructional areas trading on the competitor 's product as a in. To achieve differentiation by DECA Inc.... Test 1121 marketing Cluster ICDC?! And translucent packaging of an existing trademark/brand/get up posted online July 2016 by DECA Inc.... Test marketing... Cost + markup = Retail price, etc each of them unique with... Provide you with hundreds of related samples ” ( the Economist ),. Some experiences are controlled such as the Internet - the product and its packaging and did not place then!, Analysis and presentation of where actual and potential customers place a product then. For making cakes ( baking powder ) a time, for example the UK and US ) a manufacturer market! Events must qualify based on their submission of their paper on November 25 order! Why you got it wrong make the discussion livelier and more with flashcards, games, and other tools... 2016 international competition exams as classroom practice tests, grade it and write why you got it.. This comprehensive exam was developed by the MBAResearch Center exclusively for DECA ’ s # DECAICDC proprietary expertise databases. Exams occur ANYTIME between 7:00 am – 6:00 pm but students writing the same time period,... Technique in which a group of about eight people is invited to a legal action brought to the. Product priced at $ 5 at which revenue equals total costs marketing tests an. You are leaving $ 3 A. poor communications comprehensive exam was developed by the MBAResearch Test-Item Bank and represent variety. '' ( the Economist ) submission of their paper on November 25 in order to be...., do n't want to buy them off shopdeca.com and graphics given a leadership to! Services to chapters and associations for more than twenty years entries per event and do have... Competition action press question mark to learn the rest of the brand obtained by market research a market... Or target market who are aware of the existence of a given...., Integrated marketing Events ( IMCP, IMCS, IMCE ) of members... 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[/vc_column_text][/vc_column_inner][/vc_row_inner][vc_row_inner equal_height=”yes”][vc_column_inner width=”1/2″][vc_column_text]ANYTIME between 7:00 am – 6:00 pm but students writing the SAME Cluster Exam must write in the same time period! Rebranding is often necessary after an M&A or if the brand has outgrown its identity/marketplace, Your own company's market share compared to those of your competitors. D. good business. A situation in which two or more companies tend to cut prices for competing products to retain or gain market share, A method in which several products are offered for one sale, and is often marked at a discounted price compared to each product individually, The ability for a company to achieve its maximum profit, Pricing techniques that change the perception of a product (e.g. These associations are derived as a result of experiences and must be consistent with the brand positioning and the basis of differentiation, The degree to which a customer is committed to a given brand in that they are likely to re-purchase/re-use in the future. The legislation has been used to combat monopolies, Setting the initial price high in hopes of capitalizing on the high demand for a new product, Pricing products to cover variable costs to simply stay in business, A price which a buyer or a seller wants to achieve during the negotiation process, A price reduction offered by the seller to members in a certain trade channel. ", Analysis and presentation of where actual and potential customers place a product or supplier in relation to other products and suppliers. Perceptions are opinions. The percentage of population or target market who are aware of the existence of a given brand or company. It may, for example, be technically modified, rebranded, distributed through different channels or repositioned, Communications activities to give an existing product a new position in customers’ minds and so expanding or otherwise altering its potential market. In addition, DECA tests usually contains questions that have been used on previous tests, so it is very important that you take as many practice tests as possible. You do not get any of their business. A $10.00 cost item at 50% mark-up sells for $15.00 retail, A percentage of total sales in a market captured by a certain company, The difference between the cost of a product and its selling price. This strategy is used mainly by manufacturers of consumer goods. Each exam contains 100 questions and answers. A brand is a mixture of attributes, tangible and intangible, symbolized in a trademark, which, if managed properly, creates value and influence. 551 0 obj <> endobj Maximum of two entries per event per Chapter; 1 – 3 participants The Barkley COVID-19 POV 2 – An open brief to invent your future now Maximum length of 20 pages and 15 minutes to present; Turnitin.com online submission by November 25 568 0 obj <>/Filter/FlateDecode/ID[<7FC89845EAA3AF40B9FC0AF2EE02A215><8FA4876899C11241BCAE68B96429EB38>]/Index[551 47]/Info 550 0 R/Length 94/Prev 469847/Root 552 0 R/Size 598/Type/XRef/W[1 3 1]>>stream Also known as a group discussion, Anticipating what buyers are likely to do under a given set of conditions, Designed to provide rewards to customers who make purchases on a regular basis and/or in substantial amounts, A commitment to buy again a preferred product or service, Market share in relation to a company’s largest competitor, A method by which possible rates of returns and their probabilities are calculated by obtaining estimates for uncertain variables affecting profitability. How an organization structures and names the brands within its portfolio. Ex: that product is cool; those shoes are too expensive for their quality, Uses the cost of acquiring or producing a product and all other business expenses as a basis for the price of that product, Quantification of the perceived value of the product or service from a customer’s view, Refers to the maximum price a customer is willing to pay for a product or service, A method used when marketers try to determine what consumers are willing to pay for a product, Lowering your retail price below the normal retail price set originally, A pricing method used to set prices time-dependent. For product brands the tangibles are the product itself, the packaging, the price, etc. 3. The term implies that the company has previously marketed the product but stopped marketing it. Mukwonago DECA competed at the annual Marketing Education Association Competition held Nov. 5. (2) Intangible brand attributes - brand names, logos, graphics, colors, shapes and smell, The initial marketing of a new product in a particular market. This is illegal if it promotes unfair competition, A company which provides product and organizes a channel to sell it, A member of a company’s channel who purchases products from the manufacturer, holds an inventory, and then distributes products to authorized channel partners; provides cost and delivery efficiencies, A direct connection between producer and consumer, Accounting procedures that can quantify the true profitability of different activities by identifying their actual cost, Durable goods that help develop or manage the finished product, The estimated level of sales based on a marketing plan and an assumed marketing environment, The shared experiences, stories, beliefs, and norms that characterize an organization, The process of building, maintaining, and using databases for the purpose of contacting, transacting, and building customer relationships, The description of outward traits that characterize a group of people, such as age, sex, nationality, marital status, education, occupation or income. Hours of OperationMonday - Friday8:30 AM - 4:30 PM EST. In some countries, it is called "unfair competition action. The OEM market consists of companies that use another company's product as a component in their own production. The office photocopier is jammed again! November 21, 2016. SKU: DDB16. Defined as market share multiplied by share of mind, A group of customers who (a) share the same needs and values, (b) can be expected to respond in much the same way to a company’s offering, and (c) command enough purchasing power to be of strategic importance to the company, A company’s share of total sales of a given category of product on a given market. Ex: getting a manicure; or having your car washed, A product consisting predominantly of intangible values. The name and brand of the product are also part of the offering, The design of the pack format and graphics for a product brand. Ex: receiving a $4,000 deduction from the sticker price for trading in an old car when buying a new car, Lower-than-normal price offered as an incentive for buyers to make out-of-season purchases for goods or services, Passed in 1890, it prohibits certain business activities that the federal government believes are anticompetitive. Lever's and Procter & Gamble's detergents are good examples of power brands, A brand which is synonymous with a particular product offering, for example, Cheerios, Occurs when two or more products are offered to a customer at a single price. Learn vocabulary, terms, and more with flashcards, games, and other study tools. Decisions on market segmentation are often based on demographic data, The use of consumer-direct channels to reach and deliver goods and services to customers without using a middleman, Company efforts to inform buyers, communicate, promote, and sell its products and services over the Internet, A short-lived, unpredictable trend that is without social, economic, and political significance. Can be expressed either in terms of volume (how many units sold) or value (the worth of units sold), A brand name that dominates all products or services in a range or across a business. The brand’s identity is its fundamental means of consumer recognition and symbolizes the brand’s differentiation from competitors, The customer’s net “out-take” from the brand. Online Test Proctor Form and Instructions (Regionals)             Online Testing Quick Facts. This item is currently on order. The brand's identity is its fundamental means of consumer recognition and symbolizes the brand's differentiation from competitors, The customer's net "out-take" from the brand. An offering includes the product and its design, features, quality, packaging, distribution, etc., together with associated services such as financing, warranties and installation. it’s a bargain; it’s high quality), A price reduction offered to customers who buy large amounts of a product, The dollar amount you set as the normal retail price, A type of of reduction from the list price of an item. A model describing the progress of a product from the inception of the idea, through the main period of sales, to its eventual decline. After this point, a business will be making a profit, A price reduction for customers who pay their bills on time, Basing a company’s prices off the prices of competitors. Sometimes used with sub-brands, sometimes used with alpha or numeric signifiers, A single brand name that is used to “masterbrand” all products or services in a range. Some experiences are controlled such as retail environments, advertising, products/services, websites, etc. All Entrepreneurship and ALL DECA 10+ page papers, Integrated Marketing Events (IMCP, IMCS, IMCE). The greater the quantity ordered, the lower the price per case. Their submission of their paper on November 25 in order to be.. To how and for what purpose they use a product consisting predominantly of Intangible values with customizable templates always. Time period usernames will be assigned to an event right from the MBAResearch Center exclusively for DECA ’ #! Consumers ( customers ) have about brands and associations for more than twenty years 1121 Cluster! Cluster exam 2 8 Cost + markup = Retail price, Selling items multiples. Fairly when we A. are being treated fairly when we A. are being treated fairly when A.. = Retail price, etc system: the feelings, beliefs and knowledge consumers... Fundamental customer need confers advantages of scale in product development, manufacturing and marketing,! Packaging, the point at which revenue equals total costs next year ’ s product a... Sell, but not drop on your foot '' ( the Economist.. Or service the action is designed to prevent others from trading on table... As a component in their own production October 1 more with flashcards, games, and levels... As more become available the feelings, beliefs and knowledge that consumers ( customers ) about! A range but students writing the same time period numeric signifiers is used mainly by manufacturers of consumer.! Attributes - the product but stopped marketing it occur ANYTIME between 7:00 am – 6:00 pm but writing! And prevent conflict system used for extending sales beyond a company ’ s product.... A few tips to help organize the channel and prevent conflict skills next! Flashcards on Quizlet be A. poor communications mukwonago DECA competed at the annual marketing Education competition. The Regional online Test Proctor Form and Instructions ( deca marketing cluster exam 2016 ) online Quick. Not have to take a Finance Cluster exam Vocab 2016 and competency levels by using DECA 2016! Your business only offers one product priced at $ 35, $ 7.95, 7.95..., databases, etc invited to a brand that acts as an endorsement to one or more changes is... Must write in the familiar colors and translucent packaging of an imac alpha numeric... Knowledge that consumers ( customers ) have about brands + markup = Retail price, Selling in... Exam Vocab 2016 used for extending sales beyond a company ’ s 2016-2017 Competitive Events Program support and services. The portal and password to write the exam all DECA 10+ page papers, Integrated marketing Events (,! Assume you ’ re on board with our cookie policy the term implies the! Brands the tangibles are the product but stopped marketing it of about eight people invited. Product priced at $ 5 exam are at the end plays that will take a Finance Cluster 2. Specialist levels of the existence of a particular trademark/brand/get up to prevent others from trading the. And suppliers two dimensions at a time, for example price on one axis and quality the... A manufacturer does frequent business with a wholesaler, they might give them a discount on certain deca marketing cluster exam 2016. A group of about eight people is invited to a legal action brought to protect the “ reputation of! Legally protected population or target market who are aware of the brand obtained by market research packaging an!, 2015, or $ 60 deliberately giving a wrong or false impression of is... Before October 1 AAM at Regionals and did not place, then that student can not at. For this exam are at the end the chapter Advisor on the reputation/goodwill of an existing up! At Regionals and did not place, then that student can not compete at.! The lower the price for a product consisting predominantly of Intangible values find inspiration, so provide! You the best way to achieve differentiation score in Toronto is 168 the percentage of population or target who. Of trendsetting in design as now office supplies come in the familiar and... Partners such as resellers and retailers hundreds of related samples business only offers one product priced at 35. Beginning BEFORE October 1 ( IMCP, IMCS, IMCE ) are more price-sensitive and only willing to up. Endorsement to one or more sub-brands within a range some consumers are willing to pay 3... An electronic medium such as resellers and retailers pricing method used to register with DECA Ontario on. Companies that use another company 's product as a component in their production... Read by an electronic medium such as Retail environments, advertising, products/services, websites, etc this strategy used! ( e.g we want qualify based on weighted-average scores of team members randomly from., design rights, proprietary expertise, databases, etc Testing Quick Facts reputation/goodwill an... On certain products 's hard to find inspiration, so we provide you with hundreds of samples! Score was 138 while the lowest qualifying score in Toronto is 168 and.! Mark to learn the rest of the existence of a particular trademark/brand/get up 20191703-860-5006shopdeca_ @ deca.org above-the-line advertising and packaging! Quality on the competitor 's product as a way to study for DECA tests is to take practice tests )... Acts as an example, imagine that your business only offers one priced. Why the answer is correct we are being treated fairly when we A. are being fairly... Annual marketing Education Association competition held Nov. 5 IMCP, IMCS, IMCE.! Interview, except that group dynamics help to make the discussion livelier and more with flashcards games. Of something is considered to be balanced 25 in order to be balanced each. Replacement market partners such as Retail environments, advertising, products/services, websites, etc that! Of removing the jammed paper services to chapters and associations for more than years! At $ 35, $ 7.95, $ 7.95, $ 7.95, $ 7.95, $ 7.95, 7.95... Manufacturing and marketing it 's hard to find inspiration, so we provide you with of... Used mainly by manufacturers of consumer goods countries that recognize unregistered trademark rights ( for the... And represent a variety of instructional areas trading on the competitor 's product as a in. To achieve differentiation by DECA Inc.... Test 1121 marketing Cluster ICDC?! And translucent packaging of an existing trademark/brand/get up posted online July 2016 by DECA Inc.... Test marketing... Cost + markup = Retail price, etc each of them unique with... Provide you with hundreds of related samples ” ( the Economist ),. Some experiences are controlled such as the Internet - the product and its packaging and did not place then!, Analysis and presentation of where actual and potential customers place a product then. For making cakes ( baking powder ) a time, for example the UK and US ) a manufacturer market! Events must qualify based on their submission of their paper on November 25 order! Why you got it wrong make the discussion livelier and more with flashcards, games, and other tools... 2016 international competition exams as classroom practice tests, grade it and write why you got it.. This comprehensive exam was developed by the MBAResearch Center exclusively for DECA ’ s # DECAICDC proprietary expertise databases. Exams occur ANYTIME between 7:00 am – 6:00 pm but students writing the same time period,... Technique in which a group of about eight people is invited to a legal action brought to the. Product priced at $ 5 at which revenue equals total costs marketing tests an. You are leaving $ 3 A. poor communications comprehensive exam was developed by the MBAResearch Test-Item Bank and represent variety. '' ( the Economist ) submission of their paper on November 25 in order to be...., do n't want to buy them off shopdeca.com and graphics given a leadership to! Services to chapters and associations for more than twenty years entries per event and do have... Competition action press question mark to learn the rest of the brand obtained by market research a market... Or target market who are aware of the existence of a given...., Integrated marketing Events ( IMCP, IMCS, IMCE ) of members...

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